Created in partnership with the Miami Business School, the Master of Science in Media Management is designed to prepare students for careers on the business side of the industry, such as content distribution and audience research. Students will acquire a solid background to understand and operate in the different segments of the rapidly changing media industry by being exposed to both business principles and key aspects of media management, technology, economics, programming, distribution, measurement, and law. The program allows students to cultivate their own topical interests in required media management courses and electives.

Curriculum Requirements - Full-Time (One Year) Study

Fall Semester
JMM 632Current Issues in Media Management3
MGT 620Managing Through People2
MAS 631Statistics for Managerial Decision Making2
ACC 670Financial Reporting and Analysis2
BUS 610Critical Thinking and Persuasion for Business2
Communication Elective3
Spring Semester
JMM 636Content Strategy in the Media Industry3
FIN 641Valuation and Financial Decision Making2
MKT 640Foundations of Marketing Management2
MGT 677Corporate Strategy and Organization2
Communication Elective3
Summer I
JMM 614Law and Ethics in Journalism and Media Management3
JMM 642Audience Research and Analysis3
Communication Electives
Internship in Journalism and Media Management
Comparative Media Systems
Evolution and Impact of Television Content: The American Sitcom
Social Media
Media Distribution for Film and Television
The Business of Modern Journalism
Media Industry Trends
Magazine Planning
Sports and the Media
Media Technology
Media Entrepreneurship
Legal Aspects of Motion Pictures
UX Research
Designing Innovation
Managing Interactive Media Projects
The Independent Producer
Conflict Management
Crisis Communication and Management
Public Relations Management
Total Credit Hours32

Curriculum Requirements - Part-Time (Two Years) Study

Fall Semester - Year One
JMM 632Current Issues in Media Management3
MGT 620Managing Through People2
MAS 631Statistics for Managerial Decision Making2
Spring Semester - Year One
JMM 636Content Strategy in the Media Industry3
MGT 677Corporate Strategy and Organization2
Summer I Semester - Year One
JMM 614Law and Ethics in Journalism and Media Management3
Fall Semester - Year Two
ACC 670Financial Reporting and Analysis2
BUS 610Critical Thinking and Persuasion for Business2
Communication Elective3
Spring Semester - Year Two
FIN 641Valuation and Financial Decision Making2
MKT 640Foundations of Marketing Management2
Communication Elective3
Summer I Semester - Year Two
JMM 642Audience Research and Analysis3
Communication Electives
Internship in Journalism and Media Management
Comparative Media Systems
Evolution and Impact of Television Content: The American Sitcom
Social Media
Media Distribution for Film and Television
The Business of Modern Journalism
Media Industry Trends
Magazine Planning
Sports and the Media
Media Technology
Media Entrepreneurship
Legal Aspects of Motion Pictures
UX Research
Designing Innovation
Managing Interactive Media Projects
The Independent Producer
Conflict Management
Crisis Communication and Management
Public Relations Management
Total Credit Hours32