Public Relations (M.A.)

The program offers two tracks. The 30-credit thesis track program provides an opportunity to supplement a working foundation and knowledge with pertinent theory and research methodologies. A second 36-credit, coursework-only non-thesis track program builds from a foundation of public relations and communication courses.

Masters Programs in Strategic Communication

STC 620. Public Relations Fundamentals. 3 Credit Hours.

A seminar to explore the theories and methodologies of public relations encompa ssing writing, principles and campaigns.
Components: LEC.
Grading: GRD.
Typically Offered: Fall.

STC 621. Writing for Public Relations. 3 Credit Hours.

Principles and techniques for the development of strategic thinking, information-gathering, and writing public relations messages across traditional, digital, social and web-based media.
Components: LEC.
Grading: GRD.
Typically Offered: Offered by Announcement Only.

STC 622. Design for Public Relations. 3 Credit Hours.

An introduction to design principles and tactics used in the creation of public relations messages and campaigns.
Prerequisite: STC 620.
Components: LEC.
Grading: GRD.
Typically Offered: Fall, Spring, & Summer.

STC 623. Crisis Communication And Management. 3 Credit Hours.

This course introduces the student to crisis communication and management from a strategies, theory-based approach steeped in case research from historical cases and business case studies
Prerequisite: STC 620.
Components: LEC.
Grading: GRD.
Typically Offered: Offered by Announcement Only.

STC 624. Media Relations. 3 Credit Hours.

The practice of media relations within the public relations milieu.
Prerequisite: STC 620.
Components: LEC.
Grading: GRD.
Typically Offered: Fall & Spring.

STC 625. Cases In Public Relations Administration. 3 Credit Hours.

Course analyzes organizational principles, internal budgeting, and evaluation o f public relations departments and counseling firms.
Prerequisite: STC 620. Or Requisite: Permission of Instructor.
Components: LEC.
Grading: GRD.
Typically Offered: Spring.

STC 626. Sports, Publicity, & Promotions. 3 Credit Hours.

This course will provide a review, examination and practical application of sports communications, publicity and promotions in strategic communications.
Prerequisite: STC 620.
Components: LEC.
Grading: GRD.
Typically Offered: Offered by Announcement Only.

STC 627. Religion, Communication, & Culture. 3 Credit Hours.

The historical, political, economic, and social dynamics of the convergence of religion, communication, and culture in society.
Components: LEC.
Grading: GRD.
Typically Offered: Offered by Announcement Only.

STC 628. Public Relations Management. 3 Credit Hours.

Principles and practice of public relations management in a variety of contexts including agency, consultancy, corporate, and nonprofit.
Prerequisite: STC 620.
Components: LEC.
Grading: GRD.
Typically Offered: Offered by Announcement Only.

STC 629. Special Topics Seminar In Public Relations. 3 Credit Hours.

A seminar to Identify and discuss the role of fundraising in the not-for-profit sector.
Prerequisite: STC 620.
Components: LEC.
Grading: GRD.
Typically Offered: Offered by Announcement Only.

STC 632. Seminar in Public Relations and Political Campaigns. 3 Credit Hours.

A seminar to examine the role of public relations in American political campaigns.
Prerequisite: STC 620.
Components: LEC.
Grading: GRD.
Typically Offered: Offered by Announcement Only.

STC 634. Non-Profit And Public Information Campaigns. 3 Credit Hours.

A public seminar that focuses on non-profit organizations and governmental institutions.
Prerequisites: STC 620, STC 621, STC 622.
Components: LEC.
Grading: GRD.
Typically Offered: Offered by Announcement Only.

STC 635. Seminar In Public Relations Measurement. 3 Credit Hours.

This course will delve into the measures, mechanisms, and necessary considerations for measuring public relations effectiveness and evaluating the impact of public relations efforts.
Prerequisites: COM 601, STC 620, COM 602 or COM 603.
Components: LEC.
Grading: GRD.
Typically Offered: Offered by Announcement Only.

STC 644. Seminar In Public Relations Ethics. 3 Credit Hours.

To explore through readings, discussion and research contemporary ethical issue s in public relations.
Prerequisite: STC 620. Or Requisite: Permission of Instructor.
Components: LEC.
Grading: GRD.
Typically Offered: Offered by Announcement Only.

STC 650. Strategic Communication In Health Care. 3 Credit Hours.

An examination of health industry communication from business and promotional perspectives, including the special issues that have an impact on health communicators. Best practices and case studies from notable practitioners are used; strategic communication plan development, writing and presentation are emphasized.
Prerequisite: STC 620. Or Requisite: Permission of Instructor.
Components: LEC.
Grading: GRD.
Typically Offered: Offered by Announcement Only.

STC 660. Corporate Communication And Public Relations. 3 Credit Hours.

This course monitors the sociopolitical environment of organizations, explores managing corporate crises and confrontations, analyzes issues, formulates organizational and political strategies, develops programs of advocacy communication and explores constituency communications and public involvement.
Prerequisites: COM 601, STC 620. Or Requisite: Permission of Instructor.
Components: LEC.
Grading: GRD.
Typically Offered: Offered by Announcement Only.

STC 681. Public Relations Experience Program (Prep). 1-3 Credit Hours.

Develop skills used by professionals in the public relations/media relations, communications, promotions/marketing and journalism professions through faculty-supervised hands-on experience in the "field" with real organizations.
Components: LEC.
Grading: GRD.
Typically Offered: Offered by Announcement Only.

STC 682. International Public Relations. 3 Credit Hours.

History, theory, and practice of public relations in a global, multi-cultural e nvironment.
Prerequisite: STC 620.
Components: LEC.
Grading: GRD.
Typically Offered: Fall.

STC 690. Public Relations Practicum I. 3 Credit Hours.

Professional functions related to public relations requirements in a profession al environment acting as an account executive.
Components: PRA.
Grading: GRD.
Typically Offered: Fall & Spring.

STC 691. Special Topics In Public Relations. 3 Credit Hours.

This course subject matter varies according to announced special topic. See cla ss schedule for details.
Prerequisite: STC 620.
Components: LEC.
Grading: GRD.
Typically Offered: Offered by Announcement Only.

STC 699. Advanced Projects and Directed Research in Public Relations. 1-6 Credit Hours.

Individual study. May be repeated to a maximum of six credits.
Components: THI.
Grading: GRD.
Typically Offered: Fall, Spring, & Summer.