MKTĀ 201. Foundations of Marketing. 3 Credit Hours.

Understanding and satisfying consumer need through product planning, pricing, promotion, and distribution. Students identify and analyze marketing problems. Discovery and application of marketing skills are developed by marketing planning assignments, computer simulations, and case analysis.
Requisite: School of Business Administration.
Components: LEC.
Grading: GRD.
Typically Offered: Fall & Spring.


...sections of Business core classes, such as MKT 201, BSL 212, ACC 221, and FIN...