MKT 469. International Marketing Management. 3 Credit Hours.

International Marketing Management is a capstone course that examines new concepts and insights regarding international marketing management. Through case analysis the course covers important aspects of international marketing management. The students also participate in a simulation in which they manage multi-country markets.
Prerequisites: MKT 302, MKT 360. Or Corequisite: MKT 360.
Components: LEC.
Grading: GRD.
Typically Offered: Fall & Spring.