Overview
Major Area of Specialization in Business Analytics (STEM)
The Department of Management Science offers a major area of specialization in Business Analytics for students pursuing the Bachelor of Business Administration degree. Students who choose the major area of specialization in Business Analytics are trained to combine quantitative, statistical, and computational tools and techniques to help companies understand, predict, and act on large amounts of data, improving decision-making in increasingly complex and interconnected business environments.
Curriculum Requirements
In addition to satisfying the University General Education Requirements and Electives, students pursuing the BBA in Business Analytics must complete the BBA Business Core and the specific coursework for the Business Analytics major area of specialization as follows:
| Code | Title | Credit Hours |
|---|---|---|
| General Education Requirements 1 , 2 | ||
| Written Communication Skills: | ||
| WRS 105 | First-Year Writing I | 3 |
| WRS 106 | First-Year Writing II 3 | 3 |
| or ENG 106 | Writing About Literature and Culture | |
| Quantitative Skills: | ||
| Calculus I (fulfilled through the BBA business core) | ||
| Areas of Knowledge: | ||
| Arts and Humanities Cognate | 9 | |
| People and Society Cognate | 9 | |
| STEM Cognate (9 credits) (fulfilled through the major) | ||
| Additional Requirements | ||
| UMX 100 | The University of Miami Experience | 0 |
| Electives | 22 | |
| BBA Business Core Requirements 1 | ||
| ACC 211 | Principles of Financial Accounting | 3 |
| ACC 212 | Managerial Accounting | 3 |
| BSL 212 | Introduction to Business Law and Ethics | 3 |
| BTE 210 | Fundamentals of Business Technology and Innovation | 3 |
| BUS 150 | Business Analytics | 3 |
| BUS 300 | Critical Thinking and Persuasion for Business 3 | 3 |
| ECO 211 | Principles of Microeconomics (Microeconomics) | 3 |
| ECO 212 | Principles of Macroeconomics (Macroeconomics) | 3 |
| FIN 302 | Fundamentals of Finance | 3 |
| MAS 201 | Introduction to Business Statistics 4 | 3 |
| MAS 202 | Intermediate Business Statistics 4 | 3 |
| MGT 100 | Managing for Success in the Global Environment | 3 |
| MGT 199 | Professional Development and Success in the Workplace (or other approved Miami Herbert Business School career course) | 1 |
| or BUS 211 | Professional Development for Finance and Accounting | |
| MGT 303 | Operations Management | 3 |
| MGT 304 | Organizational Behavior | 3 |
| MGT 401 | Strategic Management (taken in the final semester) | 3 |
| MKT 201 | Foundations of Marketing | 3 |
| or MKT 301 | Marketing Foundations | |
| MTH 161 | Calculus I (or equivalent; fulfills Quantitative Skills Requirement) 4 | 4 |
| Major Area of Specialization in Business Analytics 4, 5, 6 | ||
| MAS 332 | Data Acquisition, Preparation and Visualization | 3 |
| MAS 342 | Introduction to Optimization and Decision Making | 3 |
| MAS 432 | Data Analysis | 3 |
| Major Choice Courses - Select three courses (9 credit hours) from the following: 6 | 9 | |
| Python Programming: Fundamentals and Algorithms | ||
| Database Management Systems | ||
| Sports Analytics | ||
| Machine Learning for Analytics | ||
| Big Data Analytics | ||
| Quantitative Choice Course - Select one course (3 credit hours) from the following: 6 | 3 | |
| Applied Econometrics | ||
| Game Theory in Economic Applications. | ||
| Intermediate Financial Management | ||
| Investment and Security Markets | ||
| Supply Chain Modeling and Analysis | ||
| Supply Chain Strategy | ||
| Marketing Research and Market Analysis | ||
| Digital Marketing | ||
| Digital Media Metrics | ||
| Total Credit Hours | 120 | |
- 1
NOTE: WRS 105 and WRS 106 or ENG 106 , or their equivalents, must be completed prior to attaining junior year classification, per the University General Education Requirements. Additionally, all 100 and 200-level Business Core courses must be completed by the end of the fifth semester of college work or during the semester in which the student is completing 75 credit hours.
- 2
At least one course with an international focus must be completed within the degree requirements. The appropriateness of the course is determined by the Vice Dean for Undergraduate Business Education.
- 3
Students who do not earn at least a C- in WRS 106 or ENG 106 must either repeat WRS 106 or ENG 106 and earn at least a C- or complete WRS 230 with at least a C- before enrolling in BUS 300.
- 4
In order to declare the Business Analytics major, a BBA student needs to have earned a minimum A- (3.7) average for MTH 161, MAS 201, and MAS 202.
- 5
All specific coursework for the major area of specialization in Business Analytics must be completed with a grade of “C-” or higher. A minimum cumulative GPA of 2.5 is required for all specific coursework taken in the major area of specialization.
All courses must be taken within the current pre-requisite structure.
- 6
No course may double count in any other major, minor, or cognate.
Sample Plan of Study
This Sample Plan of Study represents one possible version of a new freshman Business student’s 8-semester plan. The individual student's plan may vary depending upon the initial placement into English Composition and mathematics. Moreover, numerous plan variations are possible if a student enters the University with advanced college credits, wishes to participate in study abroad, chooses a special program option, or selects additional majors or minors.
Note that each major/minor at the University of Miami satisfies a particular "Area of Knowledge" within the general education requirements of the University. This means that it is possible to pursue two majors or a major and a minor within the Miami Herbert Business School and fulfill both the STEM and People and Society Areas of Knowledge; a separate cognate in these areas would not be required. The only remaining general education Area of Knowledge would be Arts and Humanities, which must be completed through a major, minor, or cognate outside of the Business School.
Students construct their individualized plans in collaboration with their assigned academic advisor.
| Freshman Year | ||
|---|---|---|
| Fall | Credit Hours | |
| ECO 211 | Principles of Microeconomics | 3 |
| MGT 100 | Managing for Success in the Global Environment | 3 |
| MKT 201 | Foundations of Marketing | 3 |
| MTH 161 | Calculus I | 4 |
| WRS 105 | First-Year Writing I | 3 |
| UMX 100 | The University of Miami Experience | 0 |
| Credit Hours | 16 | |
| Spring | ||
| BSL 212 | Introduction to Business Law and Ethics | 3 |
| BUS 150 | Business Analytics | 3 |
| ECO 212 | Principles of Macroeconomics | 3 |
| MAS 201 | Introduction to Business Statistics | 3 |
| WRS 106 or ENG 106 | First-Year Writing II or Writing About Literature and Culture | 3 |
| Credit Hours | 15 | |
| Sophomore Year | ||
| Fall | ||
| ACC 211 | Principles of Financial Accounting | 3 |
| BTE 210 | Fundamentals of Business Technology and Innovation | 3 |
| BUS 300 | Critical Thinking and Persuasion for Business | 3 |
| MAS 202 | Intermediate Business Statistics | 3 |
| Arts and Humanities Cognate Course | 3 | |
| Credit Hours | 15 | |
| Spring | ||
| ACC 212 | Managerial Accounting | 3 |
| FIN 302 | Fundamentals of Finance | 3 |
| MAS 432 | Data Analysis | 3 |
| MGT 199 | Professional Development and Success in the Workplace | 1 |
| MGT 303 | Operations Management | 3 |
| Art and Humanities Cognate Course | 3 | |
| Credit Hours | 16 | |
| Junior Year | ||
| Fall | ||
| MAS 332 | Data Acquisition, Preparation and Visualization | 3 |
| MAS 342 | Introduction to Optimization and Decision Making | 3 |
| MGT 304 | Organizational Behavior | 3 |
| Arts and Humanities Cognate Course | 3 | |
| Elective | 3 | |
| Credit Hours | 15 | |
| Spring | ||
| Major Choice Course | 3 | |
| Quantitative Choice Course | 3 | |
| People and Society Cognate Course | 3 | |
| Elective | 3 | |
| Elective | 3 | |
| Credit Hours | 15 | |
| Senior Year | ||
| Fall | ||
| Major Choice Course | 3 | |
| People and Society Choice Course | 3 | |
| Elective | 3 | |
| Elective | 3 | |
| Elective | 3 | |
| Credit Hours | 15 | |
| Spring | ||
| MGT 401 | Strategic Management | 3 |
| Major Choice Course | 3 | |
| People and Society Cognate Course | 3 | |
| Elective | 3 | |
| Elective | 1 | |
| Credit Hours | 13 | |
| Total Credit Hours | 120 | |
Mission
- To develop innovative ideas and principled leaders that transform global business and society.
Goals
Students pursuing the Bachelor of Business Administration (BBA) degree with a major area of specialization in Business Analytics are trained to combine quantitative, statistical, and computational tools and techniques to help companies understand, predict, and act on large amounts of data, improving decision-making in increasingly complex and interconnected business environments.
Student Learning Outcomes
- BBA/BSBA graduates will be critical thinkers, able to select and apply appropriate models, tools, and techniques, and frameworks to enable them to render analytically sound business decisions.
- BBA/BSBA graduates will be able to identify, analyze and resolve ethical issues in business scenarios.
- BBA/BSBA graduates will demonstrate professional written communication skills.
