Curriculum Requirements 

Core Courses
COM 250Freedom of Expression and Communication Ethics3
JMM 108Writing For The Digital Age3
STC 102Graphic Design for Strategic Communication3
STC 114Principles of Advertising3
STC 200Advertising Strategy Development3
STC Courses
STC 202Advanced Graphic Design for Advertising3
STC 231Advertising Copywriting and Concept3
STC 331Advanced Copywriting3
or STC 390 Art Direction
STC 384Advertising Creative Strategy and Execution3
STC 434Advertising Campaigns3
STC 496Advertising Portfolio Development3
Select two additional Advertising Electives 36
Statistical Reasoning For Strategic Communication
Advanced Graphic Design for Advertising
Advanced Graphic Design and Photography
Advanced Copywriting
Social Media Messaging And Strategies
Interactive, Digital, and Social Media in Advertising
International and Cross-cultural Advertising
Advertising Internship
Advertising Creative Strategy and Execution
Media Buying and Advertising Sales
Art Direction
Seminar in Advertising and Society
Public Opinion and Mass Communication
International Public Relations
Integrated Marketing Communication
Special Topics In Advertising
The Business Of Account Management
Additional Required Courses
COS 211Public Speaking3
MKT 301Marketing Foundations3
MKT 310Consumer Behavior and Marketing Strategy3
Additional Requirements 1,2
People and Society Cognate 9
STEM Cognate9
Minor or Second Major and Electives54
Total Credit Hours120
3

Students must complete at least one course with an international or intercultural focus. Courses that meet this requirement include: STC 350, STC 482, COS 343, and COS 545. Other courses may be used to fulfill this requirement with the approval of an Advertising faculty advisor. Studying abroad also fulfills this requirement. 

1

 SoC students are required to complete a minimum of a minor (inside or outside of the school) in addition to their Communication major to graduate. For an optional 2nd major, please see your advisor. 

2

 SoC students must complete 6 credits of English Composition unless exempt based on SAT/ACT score or AP/IB exam, 3-6 credits of Mathematics, University Cognates and the Advanced Writing and Communication Skills Proficiency requirement. 

Upper Level Elective Requirement

36 credits at the 300 level or higher are required for graduation. These credits may be earned from your major, minor and/or second major, and electives. 

Electives outside the Advertising major (but within the School of Communication) must be approved by the Chair of Strategic Communication.

Marketing Minor

Students seeking a Marketing minor from the School of Business Administration must complete the Minor in Marketing requirements.

Suggested Plan of Study

Plan of Study Grid
Freshman Year
FallCredit Hours
STC 114 Principles of Advertising 3
JMM 108 Writing For The Digital Age 3
ENG 105 English Composition I 3
STC 103 Statistical Reasoning For Strategic Communication (Course also satisfies School's Math requirement) 3
People and Society Cognate 3
 Credit Hours15
Spring
STC 102 Graphic Design for Strategic Communication 3
STC 200 Advertising Strategy Development 3
COM 250 Freedom of Expression and Communication Ethics 3
ENG 106 English Composition II 3
STEM Cognate 3
 Credit Hours15
Sophomore Year
Fall
STC 202 Advanced Graphic Design for Advertising 3
STC 231 Advertising Copywriting and Concept 3
People and Society Cognate 3
STEM Cognate 3
Minor or Second Major Course 3
 Credit Hours15
Spring
COS 211 Public Speaking 3
MKT 301 Marketing Foundations 3
Select 3 credits in STC/COM Electives with an International or Intercultural Focus: 3
International and Cross-cultural Advertising  
International Public Relations  
Introduction to Intercultural Communication  
Intercultural Communication: International Perspectives  
People and Society Cognate  
STEM Cognate 3
Minor or Second Major Course 3
 Credit Hours15
Junior Year
Fall
STC 384 Advertising Creative Strategy and Execution 3
MKT 310 Consumer Behavior and Marketing Strategy 3
Minor or Second Major Course 3
Minor or Second Major Course 3
Elective 3
 Credit Hours15
Spring
STC 390 or 331 Art Direction
or Advanced Copywriting
3
Select one of the following: 3
Statistical Reasoning For Strategic Communication  
Social Media Messaging And Strategies  
Interactive, Digital, and Social Media in Advertising  
Advertising Internship  
Media Buying and Advertising Sales  
Seminar in Advertising and Society  
Public Opinion and Mass Communication  
Integrated Marketing Communication  
Special Topics In Advertising  
The Business Of Account Management  
Minor or Second Major Course 3
Minor or Second Major Course 3
Elective 3
 Credit Hours15
Senior Year
Fall
STC 434 Advertising Campaigns 3
Minor or Second Major Course or Elective 3
Minor or Second Major Course or Elective 3
Minor or Second Major Course or Elective 3
Minor or Second Major Course or Elective 3
 Credit Hours15
Spring
STC 496 Advertising Portfolio Development 3
Minor or Second Major Course or Elective 3
Minor or Second Major Course or Elective 3
Minor or Second Major Course or Elective 3
Minor or Second Major Course or Elective 3
 Credit Hours15
 Total Credit Hours120