Curriculum Requirements 

Core Courses
STC 102Graphic Design for Strategic Communication3
JMM 108Writing For The Digital Age3
STC 114Principles of Advertising3
STC 200Advertising Strategy Development3
COM 250Freedom of Expression and Communication Ethics3
STC Courses
STC 233Writing for Advertising Account Management3
STC 312Research Methods for Advertising3
STC 388Media Planning3
STC 434Advertising Campaigns3
STC 491The Business Of Account Management3
STC 495Advertising Management3
Select two additional Advertising Electives 36
Statistical Reasoning For Strategic Communication
Advanced Graphic Design for Advertising
Advanced Graphic Design and Photography
Advanced Copywriting
Social Media Messaging And Strategies
Interactive, Digital, and Social Media in Advertising
International and Cross-cultural Advertising
Advertising Internship
Media Buying and Advertising Sales
Art Direction
Seminar in Advertising and Society
Public Opinion and Mass Communication
International Public Relations
Integrated Marketing Communication
Special Topics In Advertising
The Business Of Account Management
Additional Required Courses
COS 211Public Speaking3
MKT 301Marketing Foundations3
Additional Requirements 1,2
ENG 105 & ENG 1066
STC 103 (Double Counts for Major and Math Requirement)
Arts and Humanities Cognate9
STEM Cognate9
Minor or Second Major and Electives51
Total Credit Hours120
3

Students must complete at least one course with an international or intercultural focus. Courses that meet this requirement include: STC 350, STC 482, COS 343, and COS 545. Other courses may be used to fulfill this requirement with the approval of an Advertising faculty advisor. Studying abroad also fulfills this requirement. 

*

Electives outside the Advertising major (but within the School of Communication) must be approved by the Chair of Strategic Communication.

1

School of Communication students are required to complete a minimum of a minor (inside or outside of the school) in addition to their Communication major to graduate. For an optional 2nd major, please see your advisor. 

2

School of Communication students must complete 6 credits of English Composition unless exempt based on SAT/ACT score or AP/IB exam, 3-6 credits of Mathematics, University Cognates and the Advanced Writing and Communication Skills Proficiency requirement. 

Upper Level Elective Requirement

36 credits at the 300 level or higher are required for graduation. These credits may be earned from your major, minor and/or second major, and electives. 

Suggested Plan of Study

Plan of Study Grid
Freshman Year
FallCredit Hours
STC 102 Graphic Design for Strategic Communication 3
STC 114 Principles of Advertising 3
JMM 108 Writing For The Digital Age 3
ENG 105 English Composition I 3
STEM Cognate 3
 Credit Hours15
Spring
STC 103 Statistical Reasoning For Strategic Communication (Course also satisfies School's Math requirement) 3
ENG 106 English Composition II 3
STC 200 Advertising Strategy Development 3
Arts and Humanities Cognate 3
STEM Cognate 3
 Credit Hours15
Sophomore Year
Fall
STC 233 Writing for Advertising Account Management 3
COM 250 Freedom of Expression and Communication Ethics 3
Arts and Humanities Cognate 3
STEM Cognate 3
Minor or Second Major Course or Elective 3
 Credit Hours15
Spring
COS 211 Public Speaking 3
Select 3 credits in STC/COS Electives with an International/Intercultural Focus: 3
International and Cross-cultural Advertising  
International Public Relations  
Introduction to Intercultural Communication  
Intercultural Communication: International Perspectives  
Arts and Humanities Cognate 3
Minor or Second Major Course or Elective 3
Minor or Second Major Course or Elective 3
 Credit Hours15
Junior Year
Fall
STC 312 Research Methods for Advertising 3
MKT 301 Marketing Foundations 3
Minor or Second Major Course or Elective 3
Minor or Second Major Course or Elective 3
Minor or Second Major Course or Elective 3
 Credit Hours15
Spring
STC 388 Media Planning 3
Minor or Second Major Course or Elective 3
Minor or Second Major Course or Elective 3
Minor or Second Major Course or Elective 3
Minor or Second Major Course or Elective 3
 Credit Hours15
Senior Year
Fall
STC 434 Advertising Campaigns 3
Select one of the following: 3
Advanced Graphic Design for Advertising  
Social Media Messaging And Strategies  
Interactive, Digital, and Social Media in Advertising  
Advertising Internship  
Advertising Creative Strategy and Execution  
Media Buying and Advertising Sales  
Seminar in Advertising and Society  
Public Opinion and Mass Communication  
Integrated Marketing Communication  
Special Topics In Advertising  
Minor or Second Major Course or Elective 3
Minor or Second Major Course or Elective 3
Minor or Second Major Course or Elective 3
 Credit Hours15
Spring
STC 491 The Business Of Account Management 3
STC 495 Advertising Management 3
Minor or Second Major Course or Elective 3
Minor or Second Major Course or Elective 3
Minor or Second Major Course or Elective 3
 Credit Hours15
 Total Credit Hours120