Curriculum Requirements 

Core Courses
STC 102Graphic Design for Strategic Communication3
STC 103Statistical Reasoning For Strategic Communication3
JMM 108Writing For The Digital Age3
STC 116Principles of Public Relations3
STC 201Public Relations Strategy Development3
COM 250Freedom of Expression and Communication Ethics3
STC Courses
STC 203Advanced Graphic Design For Public Relations3
STC 232Writing for Public Relations3
STC 311Public Relations Research3
STC 346Public Relations Message Development And Execution3
STC 436Public Relations Campaigns3
Select two additional Public Relations Electives 36
Travel & Tourism
Social Media Messaging And Strategies
International and Cross-cultural Advertising
Public Relations Internship
Public Opinion and Mass Communication
Public Relations Ethics
Crisis Communication And Management
Media Relations
Sports, Publicity, & Promotions
Religion, Communication, & Culture
Public Relations Management
Corporate Communication And Public Relations
Public Relations Experience Program (Prep)
International Public Relations
Special Topics in Public Relations
Additional Required Courses
COS 211Public Speaking3
MKT 301Marketing Foundations3
Additional Requirements 1,2
ENG 105 and ENG 1066
STC 103 (Double Counts for Major and Math Requirement)
Arts and Humanities Cognate9
STEM Cognate9
Minor or Second Major or Electives51
Total Credit Hours120
3

Students must complete at least one course with an international or intercultural focus. Courses that meet this requirement include: STC 350, STC 482, COS 343, and COS 545. Other courses may be used to fulfill this requirement with the approval of an Advertising faculty advisor. Studying abroad also fulfills this requirement. 

1

School of Communication students are required to complete a minimum of a minor (inside or outside of the school) in addition to their Communication major to graduate. For an optional 2nd major, please see your advisor. 

2

School of Communication students must complete 6 credits of English Composition unless exempt based on SAT/ACT score or AP/IB exam, 3-6 credits of Mathematics, University Cognates and the Advanced Writing and Communication Skills Proficiency requirement. 

Upper Level Elective Requirement

36 credits at the 300 level or higher are required for graduation. These credits may be earned from your major, minor and/or second major, and electives. 

Suggested Plan of Study

Plan of Study Grid
Freshman Year
FallCredit Hours
STC 116 Principles of Public Relations 3
JMM 108 Writing For The Digital Age 3
ENG 105 English Composition I 3
Arts and Humanities Cognate 3
STEM Cognate 3
 Credit Hours15
Spring
STC 102 Graphic Design for Strategic Communication 3
STC 103 Statistical Reasoning For Strategic Communication 3
COM 250 Freedom of Expression and Communication Ethics 3
ENG 106 English Composition II 3
STEM Cognate 3
 Credit Hours15
Sophomore Year
Fall
STC 201 Public Relations Strategy Development 3
STC 203 Advanced Graphic Design For Public Relations 3
Minor or 2nd Major Course 3
Arts and Humanities Cognate 3
STEM Cognate 3
 Credit Hours15
Spring
COS 211 Public Speaking 3
STC 232 Writing for Public Relations 3
Arts and Humanities Cognate 3
Minor or 2nd Major Course 3
Elective 3
 Credit Hours15
Junior Year
Fall
STC 311 Public Relations Research 3
Select 3 credits in STC/COS Electives with an International or Intercultural Focus: 3
International and Cross-cultural Advertising  
International Public Relations  
Introduction to Intercultural Communication  
Intercultural Communication: International Perspectives  
Minor or 2nd Major Course 6
300 Level Elective 3
 Credit Hours15
Spring
MKT 301 Marketing Foundations 3
STC 346 Public Relations Message Development And Execution 3
Minor or 2nd Major Course 3
300 Level Elective 3
Elective 3
 Credit Hours15
Senior Year
Fall
STC 436 Public Relations Campaigns 3
Minor or 2nd Major Course 6
300 Level Elective 3
Elective 3
 Credit Hours15
Spring
Select one of the following: 3
Travel & Tourism  
Social Media Messaging And Strategies  
Public Relations Internship  
Public Opinion and Mass Communication  
Public Relations Ethics  
Crisis Communication And Management  
Media Relations  
Sports, Publicity, & Promotions  
Religion, Communication, & Culture  
Public Relations Management  
Corporate Communication And Public Relations  
Public Relations Experience Program (Prep)  
Special Topics in Public Relations  
Minor or 2nd Major or Elective Courses 12
 Credit Hours15
 Total Credit Hours120