Public Relations (M.A. - Non-Thesis)
This program is focused on public relations with 15 credit hours of required courses and 12 credit hours of elective courses (plus 9 credit hours that will be transferred from the School of Law.) Public Relations students must receive a “B” or higher in core courses (COM 601, COM 602 OR COM 603, STC 620, STC 621, STC 622).
Curriculum Requirements
| Code | Title | Credit Hours |
|---|---|---|
| Required Communication and Public Relations Core Courses | ||
| COM 601 | Theories of Communication | 3 |
| COM 602 | Foundations of Quantitative Communication Research Methods | 3 |
| or COM 603 | Qualitative Research Methodologies | |
| STC 620 | Public Relations Fundamentals | 3 |
| STC 621 | Writing for Public Relations | 3 |
| STC 622 | Design for Strategic Communication | 3 |
| Public Relations Electives | 12 | |
| Select four of the following: | ||
| Crisis Communication and Management | ||
| Media Relations | ||
| Cases in Public Relations Administration | ||
| Sports, Publicity, and Promotions | ||
| Public Relations Management | ||
| Special Topics in Public Relations | ||
| Seminar in Public Relations and Political Campaigns | ||
| Non-Profit and Public Information Campaigns | ||
| Advanced Research Methods for Public Relations | ||
| Seminar in Public Relations Ethics | ||
| Strategic Communication in Health Care | ||
| Corporate Communication and Public Relations | ||
| International Public Relations | ||
| Public Relations Practicum I | ||
| Law School Credits | 9 | |
| Total Credit Hours | 36 | |
