Overview
The Department of Journalism and Media Management offers a 12-credit nondegree part-time Graduate Certificate in Media Management (G.C.M.M.) for professionals who seek to supplement their education with specialized media courses and to enhance their skills.
Admission Requirements
- A baccalaureate degree from an accredited institution
- The School of Communication's official application
- An $85.00 non-refundable application fee
- One letter of recommendation
- Official transcripts of all college work, both undergraduate and graduate
- Resume
Curriculum Requirements
| Code | Title | Credit Hours |
|---|---|---|
| Required | ||
| JMM 632 | Current Issues in Media Management | 3 |
| JMM 636 | Content Strategy in the Media Industry | 3 |
| Electives | 6 | |
| Choose two additional courses (6 credits) from the following: | ||
| Media Distribution for Film and Television | ||
| Media Industry Trends | ||
| Media Entrepreneurship | ||
| Managing Media Brands | ||
| Introduction to Generative AI for Data Analytics | ||
| Media Negotiation | ||
| Total Credit Hours | 12 | |
Mission
The Graduate Certificate in Media Management will help professionals discover key aspects of media management and content strategy or advance their existing knowledge of the business side of the media industry. The certificate will cover current topics of media technology, economics, programming, distribution, and policy. Students will gain strategic and analytical skills through media case studies and applications.
Goals
- Understand the dynamics of the media ecosystem from technological, economic, and regulatory perspectives;
- Learn the strategic implications of content production and delivery in the media ecosystem; and
- Develop problem-solving skills to address media industry issues and challenges through case studies and applications.
Student Learning Outcomes
- Students will demonstrate an understanding of complex technological and regulatory challenges in modern mass media industries. Students will analyze the historical evolution of mass media industries and apply that knowledge to the contemporary shifting media landscape.
- Students will learn the evolution of mass media business practices, including business models, regulatory frameworks, and historical context. Students will examine these elements for various media industries (broadcast, cable, and premium television; film; music; social media; and OTTs). Students will then explain the evolution of content in each one of these industries, applying concepts learned during lectures.
