Overview
Created in partnership with the Miami Herbert Business School, the Master of Science in Media Management is designed to prepare students for careers on the business side of the industry, such as content distribution and audience research. Students will acquire a solid background to understand and operate in the different segments of the rapidly changing media industry by being exposed to both business principles and key aspects of media management, technology, economics, programming, distribution, measurement, and law. The program allows students to cultivate their own topical interests in required media management courses and electives.
Admission Requirements
The following is a list of the required conditions as well as the required documents/fees for your application for admission to the Master of Science degree program in the School of Communication:
- A baccalaureate degree from an accredited institution
- The School’s official application
- An $85.00 non-refundable application fee
- Three letters of recommendation
- 500-word typed statement of academic and professional goals
- Official transcripts of all college work, both undergraduate and graduate
- Note: In addition, international applicants must send an official copy of their diploma for all degrees earned, and all documentation that confers their degree, with English translation for all degrees earned.
- Note: All transcripts must be the original document, forwarded directly from the university; Xerox copies, true copies, notarized copies and other types of copies are not acceptable.
- Official TOEFL or IELTS scores
- Note: Only for international applicants.
- Copy of current passport
- Note: Only for international applicants. The name entered on the graduate application must exactly match your name as it appears on your passport.
Contact the Office of Graduate Studies, call 305-284-5236 or email, for information.
Curriculum Requirements
| Code | Title | Credit Hours |
|---|---|---|
| ACC 600 | Accounting for Decision-Making and Control | 2 |
| BUS 610 | Communicating for Career Success | 2 |
| FIN 641 | Valuation and Financial Decision Making | 2 |
| JMM 614 | Law and Ethics in Journalism and Media Management | 3 |
| JMM 632 | Current Issues in Media Management | 3 |
| JMM 636 | Content Strategy in the Media Industry | 3 |
| JMM 642 | Media Management Research and Analysis | 3 |
| MAS 631 | Statistics for Managerial Decision Making | 2 |
| MGT 620 | Managing Through People | 2 |
| MGT 677 | Corporate Strategy and Organization | 2 |
| MKT 640 | Foundations of Marketing Management | 2 |
| Communication Electives | 6 | |
| Suggested electives might include but are not limited to: | ||
| Internship in Journalism and Media Management | ||
| Evolution and Impact of Television Content: The American Sitcom | ||
| Social Media | ||
| Media Distribution for Film and Television | ||
| The Business of Modern Journalism | ||
| Web Design | ||
| Media Industry Trends | ||
| Magazine Planning | ||
| Sports and the Media | ||
| Media Entrepreneurship | ||
| Web and Media Analytics | ||
| Applied Data Analytics for Journalism and Media Management | ||
| Legal Aspects of Motion Pictures | ||
| The Independent Producer | ||
| Human-Computer Interaction | ||
| Interactive Media Business Essentials | ||
| Video Game Spectatorship and Esports | ||
| UX Research Methods | ||
| Conflict Management | ||
| Crisis Communication and Management | ||
| Public Relations Management | ||
| Social Media Analytics | ||
| Total Credit Hours | 32 | |
Sample Plan of Study: Full-Time (One Year) Study
| Year One | ||
|---|---|---|
| Fall | Credit Hours | |
| JMM 632 | Current Issues in Media Management | 3 |
| ACC 600 | Accounting for Decision-Making and Control | 2 |
| BUS 610 | Communicating for Career Success | 2 |
| MGT 620 | Managing Through People | 2 |
| MAS 631 | Statistics for Managerial Decision Making | 2 |
| Communication Elective | 3 | |
| Credit Hours | 14 | |
| Spring | ||
| JMM 636 | Content Strategy in the Media Industry | 3 |
| MKT 640 | Foundations of Marketing Management | 2 |
| FIN 641 | Valuation and Financial Decision Making | 2 |
| MGT 677 | Corporate Strategy and Organization | 2 |
| Communication Elective | 3 | |
| Credit Hours | 12 | |
| Summer I | ||
| JMM 614 | Law and Ethics in Journalism and Media Management | 3 |
| JMM 642 | Media Management Research and Analysis | 3 |
| Credit Hours | 6 | |
| Total Credit Hours | 32 | |
Sample Plan of Study: Part-Time (Two Years) Study
| Year One | ||
|---|---|---|
| Fall | Credit Hours | |
| JMM 632 | Current Issues in Media Management | 3 |
| MGT 620 | Managing Through People | 2 |
| MAS 631 | Statistics for Managerial Decision Making | 2 |
| Credit Hours | 7 | |
| Spring | ||
| JMM 636 | Content Strategy in the Media Industry | 3 |
| MGT 677 | Corporate Strategy and Organization | 2 |
| Credit Hours | 5 | |
| Summer I | ||
| JMM 614 | Law and Ethics in Journalism and Media Management | 3 |
| Credit Hours | 3 | |
| Year Two | ||
| Fall | ||
| ACC 600 | Accounting for Decision-Making and Control | 2 |
| BUS 610 | Communicating for Career Success | 2 |
| Communication Elective | 3 | |
| Credit Hours | 7 | |
| Spring | ||
| MKT 640 | Foundations of Marketing Management | 2 |
| FIN 641 | Valuation and Financial Decision Making | 2 |
| Communication Elective | 3 | |
| Credit Hours | 7 | |
| Summer I | ||
| JMM 642 | Media Management Research and Analysis | 3 |
| Credit Hours | 3 | |
| Total Credit Hours | 32 | |
Mission
The M.S. program in Media Management will prepare students for careers on the business side of the media industry, such as operations, marketing, sales, and research. The program will cover both business principles and key aspects of media management, technology, economics, programming, distribution, research, and law as they pertain to the changing media environment. Students will gain strategic and analytical skills through media case studies and applications.
Goals
Our graduates should be able to:
- Master business fundamentals;
- Understand the dynamics of the media ecosystem from technological, economic, and regulatory perspectives;
- Learn the role of content in the media ecosystem and its relationship to audience measurement;
- Develop problem-solving skills to address media industry issues and challenges through case studies and applications; and
- Acquire expertise in one or more areas that are consistent with their personal interests.
Student Learning Outcomes
- Students will demonstrate knowledge of how technological change has influenced the economic transformation of the media ecosystem and the content delivery process across various platforms.
- Students will demonstrate the ability to analyze business plans and audiences using a variety of media industry metrics and research techniques.
- Students will demonstrate the ability to address technological, economic, financial, and legal challenges facing media companies and present cogent and effective solutions.
