Overview

Created in partnership with the Miami Business School, the Master of Science in Media Management is designed to prepare students for careers on the business side of the industry, such as content distribution and audience research. Students will acquire a solid background to understand and operate in the different segments of the rapidly changing media industry by being exposed to both business principles and key aspects of media management, technology, economics, programming, distribution, measurement, and law. The program allows students to cultivate their own topical interests in required media management courses and electives.

Admission Requirements

The following is a list of the required conditions as well as the required documents/fees for your application for admission to the Master of Arts, Master of Science, or Master of Fine Arts degree in the School of Communication:

  • A baccalaureate degree from an accredited institution
  • The School’s official application
  • An $85.00 non-refundable application fee
  • Three letters of recommendation
  • 500-word typed statement of academic and professional goals
    • Note: for the Interactive Media M.F.A., please visit this web site for specific instructions about the statement.
  • Official transcripts of all college work, both undergraduate and graduate
    • Note: In addition, international applicants must send an official copy of their diploma for all degrees earned, and all documentation that confers their degree, with English translation for all degrees earned.
    • Note: All transcripts must be the original document, forwarded directly from the university; Xerox copies, true copies, notarized copies and other types of copies are not acceptable.
  • Official TOEFL or IELTS scores
    • Note: Only for international applicants.
  • Copy of current passport
    • Note: Only for international applicants. The name entered on the graduate application must exactly match your name as it appears on your passport.
  • Official Graduate Record Examination (GRE) scores
    • Note: Required for M.A. applicants in Communication Studies and Public Relations. 
    • Note: Journalism M.A. and Interactive Media M.F.A. applicants may send GRE scores or a portfolio.
    • Note: Media Management M.S. applicants may send the official Graduate Record Examination (GRE) or Graduate Management Admission Test (GMAT) scores. Those applicants with at least three years of relevant professional media or business work experience (by the time they apply) may be eligible for a waiver. Eligibility for a waiver depends on the quality and type of professional experience and remains at the discretion of the Department of Journalism and Media Management Chairperson.
  • Portfolio
    • Note: Required for Motion Pictures M.F.A. applicants.

Contact the Office of Graduate Studies, call 305-284-5236 or email, for information.

Curriculum Requirements

ACC 671Accounting for Decision Making2
BUS 610Communicating for Career Success2
FIN 641Valuation and Financial Decision Making2
JMM 614Law and Ethics in Journalism and Media Management3
JMM 632Current Issues in Media Management3
JMM 636Content Strategy in the Media Industry3
JMM 642Audience Research and Analysis3
MAS 631Statistics for Managerial Decision Making2
MGT 620Managing Through People2
MGT 677Corporate Strategy and Organization2
MKT 640Foundations of Marketing Management2
Communication Electives Suggested electives might include, but are not limited to:6
Internship in Journalism and Media Management
Comparative Media Systems
Evolution and Impact of Television Content: The American Sitcom
Media Distribution for Film and Television
The Business of Modern Journalism
Media Industry Trends
Magazine Planning
Sports and the Media
Media Technology
Media Entrepreneurship
Legal Aspects of Motion Pictures
The Independent Producer
Interactive Media Business Essentials
Human Centered Design
Collaborative Innovation Laboratory
Front End Fundamentals
Conflict Management
Crisis Communication and Management
Public Relations Management
Total Credit Hours32

Sample Plan of Study: Full-Time (One Year) Study

Plan of Study Grid
Year One
FallCredit Hours
JMM 632 Current Issues in Media Management 3
MGT 620 Managing Through People 2
MAS 631 Statistics for Managerial Decision Making 2
ACC 671 Accounting for Decision Making 2
BUS 610 Communicating for Career Success 2
Communication Elective 3
 Credit Hours14
Spring
JMM 636 Content Strategy in the Media Industry 3
FIN 641 Valuation and Financial Decision Making 2
MKT 640 Foundations of Marketing Management 2
MGT 677 Corporate Strategy and Organization 2
Communication Elective 3
 Credit Hours12
Summer I
JMM 614 Law and Ethics in Journalism and Media Management 3
JMM 642 Audience Research and Analysis 3
 Credit Hours6
 Total Credit Hours32

Sample Plan of Study: Part-Time (Two Years) Study

Plan of Study Grid
Year One
FallCredit Hours
JMM 632 Current Issues in Media Management 3
MGT 620 Managing Through People 2
MAS 631 Statistics for Managerial Decision Making 2
 Credit Hours7
Spring
JMM 636 Content Strategy in the Media Industry 3
MGT 677 Corporate Strategy and Organization 2
 Credit Hours5
Summer I
JMM 614 Law and Ethics in Journalism and Media Management 3
 Credit Hours3
Year Two
Fall
ACC 671 Accounting for Decision Making 2
BUS 610 Communicating for Career Success 2
Communication Elective 3
 Credit Hours7
Spring
FIN 641 Valuation and Financial Decision Making 2
MKT 640 Foundations of Marketing Management 2
Communication Elective 3
 Credit Hours7
Summer I
JMM 642 Audience Research and Analysis 3
 Credit Hours3
 Total Credit Hours32

Mission

The M.S. program in Media Management will prepare students for careers on the business side of the media industry, such as operations, marketing, sales, and research. The program will cover both business principles and key aspects of media management, technology, economics, programming, distribution, research, and law as they pertain to the changing media environment. Students will gain strategic and analytical skills through media case studies and applications.

Goals

Our graduates should be able to:

  • Master business fundamentals;
  • Understand the dynamics of the media ecosystem from technological, economic, and regulatory perspectives;
  • Learn the role of content in the media ecosystem and its relationship to audience measurement;
  • Develop problem-solving skills to address media industry issues and challenges through case studies and applications; and
  • Acquire expertise in one or more areas that are consistent with their personal interests.

Student Learning Outcomes

  • Students will demonstrate knowledge of how technological change has influenced the economic transformation of the media ecosystem and the content delivery process across various platforms.
  • Students will demonstrate the ability to analyze business plans and audiences using a variety of media industry metrics and research techniques.
  • Students will demonstrate the ability to address technological, economic, financial, and legal challenges facing media companies and present cogent and effective solutions.