Minor Area of Specialization in Marketing for Business Students (People & Society)

The 15-credit-hour minor in Marketing for Miami Herbert Business School students consists of 9 credit hours of Marketing courses beyond the required courses MKT 201/MKT 301 and MKT 302.

Curriculum Requirements

Required Courses
MKT 201/Foundations of Marketing (taken as part of the Business Core; pre-requisite for all other MKT courses) 1 , 23
or MKT 301 Marketing Foundations
MKT 302Marketing Research and Market Analysis (pre-requisites MKT 201/MKT 301 & MAS 202 or MAS 312)3
Choice Courses for the Minor
Select three courses (9 credit hours) from the Department of Marketing 39
Total Credit Hours15