Overview

The Department of Journalism and Media Management offers a major in Electronic Media.

The Department of Journalism and Media Management emphasizes hands-on learning and critical thinking within a multicultural, international context. Our students consistently win regional and national awards, and obtain prestigious internships and long-term positions in a competitive media marketplace. Additionally, they are meeting the challenges of the evolving media industry through entrepreneurial leadership.  Our graduates also gain admission to excellent graduate programs and professional schools in a variety of fields.

Four majors are offered in the Department of Journalism and Media Management. The department's programs attract students interested in working in these specific fields, but also provide strong writing, creative, and analytical skills to students who pursue careers in other fields, such as law and business. 

The School of Communication’s Electronic Media and Broadcast Journalism majors are designed for students who intend to pursue professional work in electronic news, production operations and allied fields. 

Students majoring in these subjects study all aspects of television, radio, cable, broadband, digital and mobile operations. All Broadcast Journalism and Electronic Media students are encouraged to become involved in UMTV (the campus cable television channel available to the community, the UM campus and over the web) and the student-run radio station, WVUM-FM, serving South Florida.

The School's facilities include a state-of-the-art radio studio, two high-definition television studios, digital post-production suites and related capabilities.

Curriculum Requirements

Core
JMM 102Understanding Media and Content in the Digital Age3
JMM 108Writing for the Digital Age3
COM 250Freedom of Expression and Communication Ethics3
Advanced Writing and Communication Skills Requirement
COS 211Public Speaking3
or COS 333 Business Communication
or JMM 233 Television Performance
Other Required Courses12
Fundamentals of Newsgathering
Introduction to Electronic Media Production
Communication Law and Policy
Media Research and Analysis
Select 18 additional JMM credit hours with approval of a faculty advisor18
Visual Design
Applied Statistics for Journalism and Media Management
Web and Media Analytics
Legal Issues in Media Management
Mobile Journalism
Data Journalism
Media Sales
Broadcast Journalism
Introduction to Infographics and Data Visualization
Web Design
Intermediate Electronic Media Production
Strategic Media Management
Media Industry Trends
Special Topics in Journalism and Media Management II
Special Topics in Journalism and Media Management III
Latinos and the Media
Media Entrepreneurship
Evolution and Impact of Television Content: The American Sitcom
Advanced Broadcast Journalism
Interactive Storytelling
Media Distribution for Film and Television
The Business of Modern Journalism
Covering the Arts
Public Affairs Reporting
Advanced Electronic Media Production
Travel Writing
Sports and the Media
Seminar in News Ethics and Problems
Internship in Journalism and Media Management (1 to 3 credits per semester, not to exceed allowed maximum)
Projects and Directed Research (1 to 3 credits per semester, not to exceed allowed maximum)
Latin American Media Systems
Global Media
Television News Reporting
Television News Producing
Sports Reporting
Social Media
Advanced Audio Video Narratives
Feature Writing
Special Topics in Journalism and Media Management (Business Related Focus)
Additional Requirements
ENG 105 & ENG 1066
MTH 113 or JMM 285 or STC 1033
Arts and Humanities Cognate9
STEM Cognate9
Minor, Second Major or Electives51
Total Credit Hours120

Upper Level Elective Requirement

36 credits at the 300 level or higher are required for graduation. These credits may be earned from your major, minor and/or second major, and electives. 

Suggested Plan of Study

Plan of Study Grid
Freshman Year
FallCredit Hours
JMM 102 Understanding Media and Content in the Digital Age 3
JMM 108 Writing for the Digital Age 3
ENG 105 English Composition I 3
Arts and Humanities Cognate 3
STEM Cognate 3
 Credit Hours15
Spring
JMM 208 Fundamentals of Newsgathering 3
JMM 285 Applied Statistics for Journalism and Media Management (Course also satisfies School's Math requirement) 3
ENG 106 English Composition II 3
Arts and Humanities Cognate 3
STEM Cognate 3
 Credit Hours15
Sophomore Year
Fall
COM 250 Freedom of Expression and Communication Ethics 3
Select one of the following: 3
Public Speaking  
Business Communication  
Television Performance  
JMM 245 Introduction to Electronic Media Production 3
Arts and Humanities Cognate 3
STEM Cognate 3
 Credit Hours15
Spring
JMM 303 Communication Law and Policy 3
Select 3 credit hours in JMM electives with approval of JMM faculty advisor 3
Minor, Second Major or Elective 3
Minor, Second Major or Elective 3
Minor, Second Major or Elective 3
 Credit Hours15
Junior Year
Fall
JMM 301 Media Research and Analysis 3
Select 3 credit hours in JMM electives with approval of JMM faculty advisor 3
Minor, Second Major or Elective 3
Minor, Second Major or Elective 3
Minor, Second Major or Elective 3
 Credit Hours15
Spring
Select 3 credit hours in JMM electives with approval of JMM faculty advisor 3
Minor, Second Major or Elective 3
Minor, Second Major or Elective 3
Minor, Second Major or Elective 3
Minor, Second Major or Elective 3
 Credit Hours15
Senior Year
Fall
Select 3 credit hours in JMM electives with approval of JMM faculty advisor 3
SelectSelect 3 credit hours in JMM electives with approval of JMM faculty advisor 3
Minor, Second Major or Elective 3
Minor, Second Major or Elective 3
Minor, Second Major or Elective 3
 Credit Hours15
Spring
Select 3 credit hours in JMM electives with approval of JMM faculty advisor 3
Minor, Second Major or Elective 3
Minor, Second Major or Elective 3
Minor, Second Major or Elective 3
Minor, Second Major or Elective 3
 Credit Hours15
 Total Credit Hours120

Mission

The goal of the Electronic Media major is to provide students with a broad-based understanding of the Electronic Media industries while allowing them to specialize in an area of their choosing. Students in this major have the opportunity to customize their program of study. While some students focus on electronic media production, others complete a more eclectic mix of electronic media production and industry-related course work.

Goals

The goal of the Electronic Media major is to provide students with a broad-based understanding of the Electronic Media industries while allowing them to specialize in an area of their choosing. Students in this major have the opportunity to customize their program of study. While some students focus on electronic media production, others complete a more eclectic mix of electronic media production and industry-related course work.

Student Learning Outcomes

  • Students will demonstrate the ability to function effectively as a member of a team.
  • Students will demonstrate proficiency in the use of contemporary equipment, technologies, and workflows, as well as key theoretical concepts of audio/visual/interactive storytelling.
  • Students will demonstrate the ability to write and present media, information, or reports appropriate for a professional media industry environment.