Overview

The Department of Journalism and Media Management offers majors in Broadcast Journalism, Electronic Media, Journalism.

The Department of Journalism and Media Management emphasizes hands-on learning and critical thinking within a multicultural, international context. Our students consistently win regional and national awards, and obtain prestigious internships and long-term positions in a competitive media marketplace. Additionally, they are meeting the challenges of the evolving media industry through entrepreneurial leadership.  Our graduates also gain admission to excellent graduate programs and professional schools in a variety of fields.

Four majors are offered in the Department of Journalism and Media Management. The department's programs attract students interested in working in these specific fields, but also provide strong writing, creative, and analytical skills to students who pursue careers in other fields, such as law and business.

The School's Media Management major is designed for students interested in the business and management aspects of contemporary media. Students may pursue interests in entrepreneurship, sales, management, technology and research, among other topics. Students are encouraged to network with industry professionals at Media Management Association meetings and expand their knowledge of media business operations on various platforms through local and national internships.

The School's facilities include a state-of-the-art radio studio, two high-definition television studios, digital post-production suites and related capabilities.

Curriculum Requirements

JMM 102Understanding Media and Content in the Digital Age3
COM 250Freedom of Expression and Communication Ethics3
JMM 108Writing for the Digital Age3
Advanced Writing and Communication Skills Requirement
Select one of the following:
Public Speaking
Business Communication
Television Performance
Other Required Courses
JMM 301Media Research and Analysis3
JMM 305Legal Issues in Media Management3
JMM 314Media Programming3
JMM 402Strategic Media Management3
JMM 407Media Entrepreneurship3
JMM 435Media Technology3
Please select 12 credits from the following courses with approval of a faculty advisor in JMM.12
Introduction to Electronic Media Production
Applied Statistics for Journalism and Media Management
Web and Media Analytics
Media Sales
Introduction to Infographics and Data Visualization
Media Industry Trends
Special Topics in Journalism and Media Management II
Special Topics in Journalism and Media Management III
Evolution and Impact of Television Content: The American Sitcom
Media Distribution for Film and Television
The Business of Modern Journalism
Seminar in News Ethics and Problems
Internship in Journalism and Media Management (1 to 3 credits per semester, not to exceed allowed maximum)
Projects and Directed Research (1 to 3 credits per semester, not to exceed allowed maximum)
Social Media
Special Topics in Journalism and Media Management
Other JMM or SoC Courses as approved by a faculty advisor in JMM.
Additional Suggested Courses
Media Management students are encouraged to complete:
Principles of Financial Accounting
Principles of Microeconomics
Fundamentals of Finance for Non-Finance Majors
Marketing Foundations
Additional Requirements
ENG 105
ENG 106
English Composition I
and English Composition II
6
MTH 113Finite Mathematics3
or JMM 285 Applied Statistics for Journalism and Media Management
Arts and Humanities Cognate9
STEM Cognate9
Minor or Second Major and Electives54
Total Credit Hours120

Upper Level Elective Requirement

36 credits at the 300 level or higher are required for graduation. These credits may be earned from your major, minor and/or second major, and electives. 

Suggested Plan of Study

Plan of Study Grid
Freshman Year
FallCredit Hours
JMM 102 Understanding Media and Content in the Digital Age 3
JMM 108 Writing for the Digital Age 3
ENG 105 English Composition I 3
Arts and Humanities Cognate 3
STEM Cognate 3
 Credit Hours15
Spring
COM 250 Freedom of Expression and Communication Ethics 3
ENG 106 English Composition II 3
Arts and Humanities Cognate 3
STEM Cognate 3
Minor, Second Major or Elective 3
 Credit Hours15
Sophomore Year
Fall
JMM 285 Applied Statistics for Journalism and Media Management (Course also satisfies School's Math requirement) 3
Arts and Humanities Cognate 3
STEM Cognate 3
Minor, Second Major or Elective 3
Minor, Second Major or Elective 3
 Credit Hours15
Spring
JMM 305 Legal Issues in Media Management 3
Select one of the following: 3
Public Speaking  
Business Communication  
Television Performance  
Minor, Second Major or Elective 3
Minor, Second Major or Elective 3
Minor, Second Major or Elective 3
 Credit Hours15
Junior Year
Fall
JMM 301 Media Research and Analysis 3
JMM 435 Media Technology 3
Select 3 credits in JMM from course list with approval of JMM faculty advisor 3
Minor, Second Major or Elective 3
Minor, Second Major or Elective 3
 Credit Hours15
Spring
JMM 314 Media Programming 3
Select 3 credits in JMM from course list with approval of JMM faculty advisor 3
Minor, Second Major or Elective 3
Minor, Second Major or Elective 3
Minor, Second Major or Elective 3
 Credit Hours15
Senior Year
Fall
JMM 407 Media Entrepreneurship 3
Select 3 credits in JMM from course list with approval of JMM faculty advisor 3
Minor, Second Major or Elective 3
Minor, Second Major or Elective 3
Minor, Second Major or Elective 3
 Credit Hours15
Spring
JMM 402 Strategic Media Management 3
Select 3 credits in JMM from course list with approval of JMM faculty advisor 3
Minor, Second Major or Elective 3
Minor, Second Major or Elective 3
Minor, Second Major or Elective 3
 Credit Hours15
 Total Credit Hours120

Mission

The Media Management major prepares students for careers on the business side of media, such as operations, sales, programming, marketing, research and finance. Media management students receive a more focused and practical grounding in the business of media that a conventional business school degree cannot provide. In particular, this major focuses on media economics, finance, technology, and strategic planning. The program recognizes the ongoing convergence of media business functions across all platforms.

Goals

Students will demonstrate knowledge of the practices and structures of mass media industries;the ability to critically analyze industry data and technology advances and use them to assess trends and opportunities; and, the ability to write and present reports appropriate for a media business and/or research setting.

Student Learning Outcomes

  • Students will demonstrate knowledge of the practices and structures of mass media industries.
  • Students will demonstrate the ability to critically analyze industry data and technology advances and use them to assess trends and opportunities.
  • Students will demonstrate the ability to write and present reports appropriate for a media business and/or research setting.