Overview
The Department of Journalism and Media Management offers a major of Media Management which is designed for students interested in the business and management aspects of contemporary media. Students may pursue interests in entrepreneurship, sales, management, technology, and research, among other topics. Students are encouraged to network with industry professionals at Media Management Association meetings and expand their knowledge of media business operations on various platforms through local and national internships.
The School's facilities include a state-of-the-art radio studio, two high-definition television studios, digital post-production suites, and related capabilities.
Curriculum Requirements for Media Management
| Code | Title | Credit Hours |
|---|---|---|
| Core Courses | ||
| JMM 102 | Understanding Media Industries | 3 |
| COM 250 | Freedom of Expression and Communication Ethics | 3 |
| Advanced Writing and Communication Skills Requirement | ||
| Writing Skills Course: | ||
| JMM 108 | Writing for the Digital Age | 3 |
| Select one of the following presentation skills courses: | 3 | |
| Television Performance | ||
| Public Speaking | ||
| Business Communication | ||
| Speech Writing | ||
| Select one of the following digital skills courses: | 3 | |
| Visual Design | ||
| Introduction to Electronic Media Production | ||
| Storytelling with Data | ||
| Introduction to Infographics and Data Visualization | ||
| Web Design | ||
| Major Requirement | ||
| JMM 301 | Media Research and Analysis | 3 |
| JMM 305 | Legal Issues in Media Management | 3 |
| JMM 402 | Strategic Media Management | 3 |
| JMM 407 | Media Entrepreneurship | 3 |
| Major Electives | ||
| Select six of the following: 1 | 18 | |
| Media Sales | ||
| Media Programming | ||
| Media Industry Trends | ||
| Latinos and the Media | ||
| Evolution and Impact of Television Content: The American Sitcom | ||
| Social Media | ||
| Media Distribution for Film and Television | ||
| Media Technology | ||
| The Business of Modern Journalism | ||
| Sports and the Media | ||
| Web and Media Analytics | ||
| Introduction to Generative AI for Data Analytics | ||
| Journalism and Media Management Internship (1 to 3 credits per semester, not to exceed allowed maximum) | ||
| The Business of Television | ||
| Business of Motion Pictures | ||
| Legal Aspects of Motion Pictures | ||
| Motion Picture Marketing and Distribution | ||
| Technology Trends | ||
| Startup Studio: from Idea to Launch | ||
| Communication Theory | ||
| Principles of Advertising | ||
| Principles of Public Relations | ||
| Social Media Messaging and Strategies | ||
| Project Management for Strategic Communication | ||
| Public Relations Research | ||
| Ethics in Strategic Communication | ||
| Media Strategies and Planning | ||
| AI-Enhanced Social Media Analytics | ||
| Additional Suggested Courses | ||
| Media Management students are encouraged to complete: | ||
| Principles of Financial Accounting | ||
| Principles of Microeconomics | ||
| Fundamentals of Finance for Non-Finance Majors | ||
| Marketing Foundations | ||
Minor in School of Business | ||
| General Education Requirements | ||
| Written Communication Skills: | ||
| WRS 105 | First-Year Writing I | 3 |
| WRS 106 | First-Year Writing II | 3 |
| or ENG 106 | Writing About Literature and Culture | |
| Quantitative Skills: | ||
| JMM 285 | Applied Statistics for Journalism and Media Management (This course fulfills the Quantitative Skills Requirement.) | 3 |
| or STC 103 | Statistical Reasoning for Strategic Communication | |
| or MTH 113 | Finite Mathematics | |
| Areas of Knowledge: | ||
| Arts & Humanities Cognate | 9 | |
| People & Society Cognate (9 credits) (fulfilled through the major) | ||
| STEM Cognate | 9 | |
| Additional Requirements | ||
| Minor, Second Major and Electives | 48 | |
| Total Credit Hours | 120 | |
- 1
Courses should be selected with an approval from a faculty advisor.
- *
School of Communication students are required to complete a minimum of a minor (inside or outside of the school) in addition to their Communication major to graduate. For an optional 2nd major, please see your advisor.
- *
School of Communication students must complete 6 credits of Written Communication Skills unless exempt based on SAT/ACT score or AP/IB exam, 3-6 credits of Mathematics, http://www.miami.edu/cognates/ and the Advanced Writing and Communication Skills Proficiency requirement.
Upper Level Elective Requirement
36 credits at the 300 level or higher are required for graduation. These credits may be earned from your major, minor and/or second major, and electives.
Suggested Plan of Study for Media Management
| Freshman Year | ||
|---|---|---|
| Fall | Credit Hours | |
| JMM 102 | Understanding Media Industries | 3 |
| JMM 108 | Writing for the Digital Age | 3 |
| WRS 105 | First-Year Writing I | 3 |
| Arts and Humanities Cognate | 3 | |
| STEM Cognate | 3 | |
| Credit Hours | 15 | |
| Spring | ||
| WRS 106 or ENG 106 | First-Year Writing II or Writing About Literature and Culture | 3 |
| Select one digital skills course from the Media Management Bulletin | 3 | |
| Arts and Humanities Cognate | 3 | |
| STEM Cognate | 3 | |
| Minor or Second Major or Elective | 3 | |
| Credit Hours | 15 | |
| Sophomore Year | ||
| Fall | ||
| JMM 285, STC 103, or MTH 113 | Applied Statistics for Journalism and Media Management or Statistical Reasoning for Strategic Communication or Finite Mathematics | 3 |
| JMM 305 | Legal Issues in Media Management | 3 |
| Arts and Humanities Cognate | 3 | |
| STEM Cognate | 3 | |
| Minor or Second Major or Elective | 3 | |
| Credit Hours | 15 | |
| Spring | ||
| JMM 301 | Media Research and Analysis | 3 |
| COM 250 | Freedom of Expression and Communication Ethics | 3 |
| Minor or Second Major or Elective | 3 | |
| Minor or Second Major or Elective | 3 | |
| Minor or Second Major or Elective | 3 | |
| Credit Hours | 15 | |
| Junior Year | ||
| Fall | ||
| Select one presentation skills course from the Media Management Bulletin | 3 | |
| Select 3 credits in Media Management Bulletin course list | 3 | |
| Minor or Second Major or Elective | 3 | |
| Minor or Second Major or Elective | 3 | |
| Minor or Second Major or Elective | 3 | |
| Credit Hours | 15 | |
| Spring | ||
| Select 3 credits in Media Management Bulletin course list | 3 | |
| Select 3 credits in Media Management Bulletin course list | 3 | |
| Select 3 credits in Media Management Bulletin course list | 3 | |
| Minor or Second Major or Elective | 3 | |
| Minor or Second Major or Elective | 3 | |
| Credit Hours | 15 | |
| Senior Year | ||
| Fall | ||
| JMM 407 | Media Entrepreneurship | 3 |
| Select 3 credits in Media Management Bulletin course list | 3 | |
| Minor or Second Major or Elective | 3 | |
| Minor or Second Major or Elective | 3 | |
| Minor or Second Major or Elective | 3 | |
| Credit Hours | 15 | |
| Spring | ||
| JMM 402 | Strategic Media Management | 3 |
| Select 3 credits in Media Management Bulletin course list | 3 | |
| Minor or Second Major or Elective | 3 | |
| Minor or Second Major or Elective | 3 | |
| Minor or Second Major or Elective | 3 | |
| Credit Hours | 15 | |
| Total Credit Hours | 120 | |
Additional Requirements for Media Management
| Code | Title | Credit Hours |
|---|---|---|
| Core Courses | ||
| JMM 102 | Understanding Media Industries | 3 |
| COM 250 | Freedom of Expression and Communication Ethics | 3 |
| Major Requirement | ||
| JMM 301 | Media Research and Analysis | 3 |
| JMM 305 | Legal Issues in Media Management | 3 |
| JMM 402 | Strategic Media Management | 3 |
| JMM 407 | Media Entrepreneurship | 3 |
| Major Electives | ||
| Select six of the following: 1 | 18 | |
| Media Sales | ||
| Media Programming | ||
| Media Industry Trends | ||
| Latinos and the Media | ||
| Evolution and Impact of Television Content: The American Sitcom | ||
| Social Media | ||
| Media Distribution for Film and Television | ||
| Media Technology | ||
| The Business of Modern Journalism | ||
| Sports and the Media | ||
| Web and Media Analytics | ||
| Introduction to Generative AI for Data Analytics | ||
| Journalism and Media Management Internship (1 to 3 credits per semester, not to exceed allowed maximum) | ||
| The Business of Television | ||
| Business of Motion Pictures | ||
| Legal Aspects of Motion Pictures | ||
| Motion Picture Marketing and Distribution | ||
| Technology Trends | ||
| Startup Studio: from Idea to Launch | ||
| Communication Theory | ||
| Principles of Advertising | ||
| Principles of Public Relations | ||
| Social Media Messaging and Strategies | ||
| Project Management for Strategic Communication | ||
| Public Relations Research | ||
| Ethics in Strategic Communication | ||
| Media Strategies and Planning | ||
| AI-Enhanced Social Media Analytics | ||
| Additional Suggested Courses | ||
| Media Management students are encouraged to complete: | ||
| Principles of Financial Accounting | ||
| Principles of Microeconomics | ||
| Fundamentals of Finance for Non-Finance Majors | ||
| Marketing Foundations | ||
Minor in School of Business | ||
| Total Credit Hours | 36 | |
Mission
The Media Management major prepares students for careers on the business side of media, such as operations, sales, programming, marketing research and finance. Media management students receive a more focused and practical grounding in the business of media that a conventional business school degree cannot provide. In particular, this major focuses on media economics, finance, technology, and strategic planning. The program recognizes the ongoing convergence of media business functions across all platforms.
Goals
Students will demonstrate knowledge of the practices and structures of mass media industries; the ability to critically analyze industry data and technology advances and use them to assess trends and opportunities; and, the ability to write and present reports appropriate for a media business and/or research setting.
Student Learning Outcomes
- Students will demonstrate knowledge of the practices and structures of mass media industries.
- Students will demonstrate the ability to critically analyze industry data and technology advances and use them to assess trends and opportunities.
- Students will demonstrate the ability to write and present reports appropriate for a media business and/or research setting.
