Overview

The Department of Journalism and Media Management offers a major of Media Management which is designed for students interested in the business and management aspects of contemporary media. Students may pursue interests in entrepreneurship, sales, management, technology, and research, among other topics. Students are encouraged to network with industry professionals at Media Management Association meetings and expand their knowledge of media business operations on various platforms through local and national internships.

The School's facilities include a state-of-the-art radio studio, two high-definition television studios, digital post-production suites, and related capabilities.

Curriculum Requirements for Media Management

Core Courses
JMM 102Understanding Media and Content in the Digital Age3
COM 250Freedom of Expression and Communication Ethics3
Advanced Writing and Communication Skills Requirement
Writing Skills Course:
JMM 108Writing for the Digital Age3
Select one of the following presentation skills courses:3
Public Speaking
Business Communication
Select one of the following digital skills courses:3
Visual Design
Introduction to Electronic Media Production
Storytelling with Data
Introduction to Infographics and Data Visualization
Web Design
Online Journalism
Major Requirement
JMM 301Media Research and Analysis3
JMM 305Legal Issues in Media Management3
JMM 314Media Programming3
JMM 402Strategic Media Management3
JMM 407Media Entrepreneurship3
JMM 435Media Technology3
Other Required Courses
Select four of the following: 112
Media Sales
Media Industry Trends
Latinos and the Media
Evolution and Impact of Television Content: The American Sitcom
Social Media
Media Distribution for Film and Television
The Business of Modern Journalism
Sports and the Media
Web and Media Analytics
Applied Data Analytics for Journalism and Media Management
Journalism and Media Management Internship (1 to 3 credits per semester, not to exceed allowed maximum)
Projects and Directed Research (1 to 3 credits per semester, not to exceed allowed maximum)
Other JMM or SoC Courses as approved by a faculty advisor in JMM.
Additional Suggested Courses
Media Management students are encouraged to complete:
Principles of Financial Accounting
Principles of Microeconomics
Fundamentals of Finance for Non-Finance Majors
Marketing Foundations
General Education Requirements
Written Communication Skills:
WRS 105First-Year Writing I3
WRS 106First-Year Writing II3
or ENG 106 Writing About Literature and Culture
Quantitative Skills:
JMM 285Applied Statistics for Journalism and Media Management (This course fulfills the Quantitative Skills Requirement.)3
or STC 103 Statistical Reasoning for Strategic Communication
Areas of Knowledge:
Arts & Humanities Cognate9
People & Society Cognate (9 credits) (fulfilled through the major)
STEM Cognate9
Additional Requirements
Minor, Second Major and Electives48
Total Credit Hours120
1

Courses should be selected with an approval from a faculty advisor.

*

School of Communication students are required to complete a minimum of a minor (inside or outside of the school) in addition to their Communication major to graduate. For an optional 2nd major, please see your advisor. 

*

School of Communication students must complete 6 credits of Written Communication Skills unless exempt based on SAT/ACT score or AP/IB exam, 3-6 credits of Mathematics, http://www.miami.edu/cognates/ and the Advanced Writing and Communication Skills Proficiency requirement. 

Upper Level Elective Requirement

36 credits at the 300 level or higher are required for graduation. These credits may be earned from your major, minor and/or second major, and electives. 

Suggested Plan of Study for Media Management

Plan of Study Grid
Freshman Year
FallCredit Hours
JMM 102 Understanding Media and Content in the Digital Age 3
JMM 108 Writing for the Digital Age 3
WRS 105 First-Year Writing I 3
Arts and Humanities Cognate 3
STEM Cognate 3
 Credit Hours15
Spring
JMM 106, 245,
Visual Design
or Introduction to Electronic Media Production
or Storytelling with Data
or Introduction to Infographics and Data Visualization
or Web Design
or Online Journalism
3
WRS 106 or ENG 106 First-Year Writing II
or Writing About Literature and Culture
3
Arts and Humanities Cognate 3
STEM Cognate 3
Minor or Second Major or Elective 3
 Credit Hours15
Sophomore Year
Fall
JMM 285 or STC 103 Applied Statistics for Journalism and Media Management
or Statistical Reasoning for Strategic Communication
3
JMM 305 Legal Issues in Media Management 3
Arts and Humanities Cognate 3
STEM Cognate 3
Minor or Second Major or Elective 3
 Credit Hours15
Spring
JMM 301 Media Research and Analysis 3
COM 250 Freedom of Expression and Communication Ethics 3
Minor or Second Major or Elective 3
Minor or Second Major or Elective 3
Minor or Second Major or Elective 3
 Credit Hours15
Junior Year
Fall
JMM 435 Media Technology 3
COS 211 or 333 Public Speaking
or Business Communication
3
Minor or Second Major or Elective 3
Minor or Second Major or Elective 3
Minor or Second Major or Elective 3
 Credit Hours15
Spring
JMM 314 Media Programming 3
Select 3 credits in Media Management Bulletin course list 3
Select 3 credits in Media Management Bulletin course list 3
Minor or Second Major or Elective 3
Minor or Second Major or Elective 3
 Credit Hours15
Senior Year
Fall
JMM 407 Media Entrepreneurship 3
Select 3 credits in Media Management Bulletin course list 3
Minor or Second Major or Elective 3
Minor or Second Major or Elective 3
Minor or Second Major or Elective 3
 Credit Hours15
Spring
JMM 402 Strategic Media Management 3
Select 3 credits in Media Management Bulletin course list 3
Minor or Second Major or Elective 3
Minor or Second Major or Elective 3
Minor or Second Major or Elective 3
 Credit Hours15
 Total Credit Hours120

Mission

The Media Management major prepares students for careers on the business side of media, such as operations, sales, programming, marketing research and finance. Media management students receive a more focused and practical grounding in the business of media that a conventional business school degree cannot provide. In particular, this major focuses on media economics, finance, technology, and strategic planning. The program recognizes the ongoing convergence of media business functions across all platforms.

Goals

Students will demonstrate knowledge of the practices and structures of mass media industries; the ability to critically analyze industry data and technology advances and use them to assess trends and opportunities; and, the ability to write and present reports appropriate for a media business and/or research setting.

Student Learning Outcomes

  • Students will demonstrate knowledge of the practices and structures of mass media industries.
  • Students will demonstrate the ability to critically analyze industry data and technology advances and use them to assess trends and opportunities.
  • Students will demonstrate the ability to write and present reports appropriate for a media business and/or research setting.