Overview

Students minoring in advertising are provided a solid foundation into the principles and practice of strategy development in the field of advertising. Students then are able to choose from among various advertising electives to gain more extensive knowledge of elements of the advertising field.  

Curriculum Requirements

Required Courses
STC 114Principles of Advertising3
STC 200Advertising Strategy Development3
Select 9 credit hours with the approval of an Advertising faculty advisor 19
Graphic Design for Strategic Communication
Statistical Reasoning for Strategic Communication
Advanced Graphic Design for Advertising
Creative Advertising Concepts and Copywriting
Writing for Advertising Account Management
Research Methods for Advertising
Advanced Copywriting
Social Media Messaging and Strategies
Digital and Mobile Advertising
International and Cross-cultural Advertising
Advertising Internship
Advertising Creative Strategy and Execution
Media Planning
Media Buying and Advertising Sales
Art Direction
Seminar in Advertising and Society
Public Opinion and Mass Communication
Integrated Marketing Communication
Special Topics in Advertising
The Business of Account Management
Total Credit Hours15