Overview

Students minoring in Advertising learn the art, craft and business of promoting brands from an integrated marketing perspective. The program gives students a well-rounded education in advertising that emphasizes strategy building, data gathering and analysis, creative development and media planning skills. The program includes practical and theoretical approaches to the world of professional advertising, both domestically and internationally. The curriculum is hands-on and students learn how to create an advertising campaign that meets their client's goals. Qualified students may elect to participate in the internship program, which provides an opportunity to work in the professional community of the Greater Miami area or other regions. The School's Advertising Program also has an active alliance with the American Advertising Federation.

Curriculum Requirements

Required Courses
STC 114Principles of Advertising3
STC 200Advertising Strategy Development3
Select 9 credit hours with the approval of an Advertising faculty advisor 19
Graphic Design for Strategic Communication
Statistical Reasoning for Strategic Communication
Advanced Graphic Design for Advertising
Creative Advertising Concepts and Copywriting
Writing for Advertising Account Management
Research Methods for Advertising
Advanced Copywriting
Social Media Messaging and Strategies
Digital and Mobile Advertising
International and Cross-cultural Advertising
Advertising Internship
Advertising Creative Strategy and Execution
Media Planning
Media Buying and Advertising Sales
Art Direction
Seminar in Advertising and Society
Public Opinion and Mass Communication
Integrated Marketing Communication
Special Topics in Advertising
The Business of Account Management
Total Credit Hours15