Students minoring in advertising are provided a solid foundation into the principles and practice of strategy development in the field of advertising. Students then are able to choose from among various advertising electives to gain more extensive knowledge of elements of the advertising field.
|STC 114||Principles of Advertising||3|
|STC 200||Advertising Strategy Development||3|
|Select 9 credit hours with the approval of an Advertising faculty advisor 1||9|
|Graphic Design for Strategic Communication|
|Statistical Reasoning for Strategic Communication|
|Advanced Graphic Design for Advertising|
|Creative Advertising Concepts and Copywriting|
|Writing for Advertising Account Management|
|Research Methods for Advertising|
|Social Media Messaging and Strategies|
|Digital and Mobile Advertising|
|International and Cross-cultural Advertising|
|Advertising Creative Strategy and Execution|
|Media Buying and Advertising Sales|
|Seminar in Advertising and Society|
|Public Opinion and Mass Communication|
|Integrated Marketing Communication|
|Special Topics in Advertising|
|The Business of Account Management|
|Total Credit Hours||15|
It is the student's responsibility to meet any prerequisites for elective courses other than STC 114 and STC 200. Such prerequisites (these are listed as a link for each course) will not be waived.
A grade of C or higher is required in all courses (a C- is not acceptable).