Overview
Students minoring in advertising are provided a solid foundation into the principles and practice of strategy development in the field of advertising. Students then are able to choose from among various advertising electives to gain more extensive knowledge of elements of the advertising field.
Curriculum Requirements
| Code | Title | Credit Hours |
|---|---|---|
| Required Courses | ||
| STC 114 | Principles of Advertising | 3 |
| STC 200 | Advertising Strategy Development | 3 |
| Select 9 credit hours with the approval of an Advertising faculty advisor 1 | 9 | |
| Graphic Design for Strategic Communication | ||
| Writing for Strategic Communication | ||
| Advanced Graphic Design for Advertising | ||
| Creative Advertising Concepts and Copywriting | ||
| Writing for Advertising Account Management | ||
| Special Topics in Strategic Communication | ||
| Advanced Graphic Design and Photography | ||
| Typography and Brand Design | ||
| Project Management for Strategic Communication | ||
| Consumer Insights In US Hispanic Markets | ||
| Research Methods for Advertising | ||
| Ethics in Strategic Communication | ||
| Advanced Copywriting | ||
| Social Media Messaging and Strategies | ||
| Digital and Mobile Advertising | ||
| International Advertising | ||
| Multicultural and Inclusive Advertising | ||
| Advertising Internship | ||
| Advertising Creative Strategy and Execution | ||
| Media Planning | ||
| Media Buying and Advertising Sales | ||
| Art Direction | ||
| Advertising Entrepreneurship | ||
| Advanced Research Methods for Advertising | ||
| Advanced Business and Advertising Strategy Development | ||
| Advertising Practicum | ||
| Social Media Analytics | ||
| Special Topics in Advertising | ||
| The Business of Account Management | ||
| Advanced Advertising Creative Development | ||
| Special Topics in Strategic Communication | ||
| Advertising Management | ||
| AAF National Student Advertising Campaign Competition | ||
| Projects and Directed Research | ||
| Total Credit Hours | 15 | |
- 1
It is the student's responsibility to meet any prerequisites for elective courses other than STC 114 and STC 200. Such prerequisites (these are listed as a link for each course) will not be waived.
- *
A grade of C or higher is required in all courses (a C- is not acceptable).
