Students minoring in Advertising learn the art, craft and business of promoting brands from an integrated marketing perspective. The program gives students a well-rounded education in advertising that emphasizes strategy building, data gathering and analysis, creative development and media planning skills. The program includes practical and theoretical approaches to the world of professional advertising, both domestically and internationally. The curriculum is hands-on and students learn how to create an advertising campaign that meets their client's goals. Qualified students may elect to participate in the internship program, which provides an opportunity to work in the professional community of the Greater Miami area or other regions. The School's Advertising Program also has an active alliance with the American Advertising Federation.
|STC 114||Principles of Advertising||3|
|STC 200||Advertising Strategy Development||3|
|Select 9 credit hours with the approval of an Advertising faculty advisor 1||9|
|Graphic Design for Strategic Communication|
|Statistical Reasoning for Strategic Communication|
|Advanced Graphic Design for Advertising|
|Creative Advertising Concepts and Copywriting|
|Writing for Advertising Account Management|
|Research Methods for Advertising|
|Social Media Messaging and Strategies|
|Digital and Mobile Advertising|
|International and Cross-cultural Advertising|
|Advertising Creative Strategy and Execution|
|Media Buying and Advertising Sales|
|Seminar in Advertising and Society|
|Public Opinion and Mass Communication|
|Integrated Marketing Communication|
|Special Topics in Advertising|
|The Business of Account Management|
|Total Credit Hours||15|
It is the student's responsibility to meet any prerequisites for elective courses other than STC 114 and STC 200. Such prerequisites (these are listed as a link for each course) will not be waived.
A grade of C or higher is required in all courses (a C- is not acceptable).