Students minoring in strategic communication are provided a solid foundation into the principles of both advertising and public relations. Students then are able to choose to focus their minor on one of those two areas, learning strategy development tactics and taking additional elective courses based on their area of interest.

Curriculum Requirements

STC 114Principles of Advertising3
STC 116Principles of Public Relations3
STC 200Advertising Strategy Development3
or STC 201 Public Relations Strategy Development
Select two additional STC elective courses in Advertising and/or Public Relations with approval of faculty advisor6
Total Credit Hours15

Students majoring in Advertising and Public Relations may not minor in Strategic Communication.


A grade of C or higher is required in all courses (a C- is not acceptable).