Students minoring in Public Relations learn how to promote a client's business, image, product or service. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations (business, government, nonprofit, individual) and their public's. PR practitioners develop and deliver key messages through traditional and social media channels. The program provides a well-rounded education in public relations that emphasizes research and analysis, creative development and the relationship of all media to PR in both public and private sectors.
The hands-on curriculum reflects the importance of strategic critical thinking, research for understanding target audiences, writing, design expertise and creativity. Students create and execute a PR campaign in a senior-level capstone course that serves a client organization in the community. Demand for PR interns is high, and qualified students may elect to participate in the internship program to acquire professional experience in South Florida and other regions. The program has ties to the Public Relations Society of America and maintains a Public Relations Student Society of America chapter.
|STC 116||Principles of Public Relations||3|
|STC 201||Public Relations Strategy Development||3|
|Select 9 credit hours from the list below with the approval of an Public Relations faculty advisor 1||9|
|Graphic Design for Strategic Communication|
|Statistical Reasoning for Strategic Communication|
|Advanced Graphic Design for Public Relations|
|Writing for Public Relations|
|Public Relations Research|
|Ethics in Strategic Communication|
|Travel and Tourism|
|Social Media Messaging and Strategies|
|Public Relations Message Development and Execution|
|International and Cross-cultural Advertising|
|Public Relations Internship|
|Public Opinion and Mass Communication|
|Crisis Communication and Management|
|Sports, Publicity, and Promotions|
|Public Relations Management|
|Corporate Communication and Public Relations|
|International Public Relations|
|Special Topics in Public Relations|
|Total Credit Hours||15|
It is the student's responsibility to meet any prerequisites for elective courses other than STC 116 and STC 201. Such prerequisites (these are listed as a link for each course) will not be waived.
A grade of C or higher is required in all courses (a C- is not acceptable).