Overview

Students minoring in Public Relations learn how to promote a client's business, image, product or service. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations (business, government, nonprofit, individual) and their public's. PR practitioners develop and deliver key messages through traditional and social media channels. The program provides a well-rounded education in public relations that emphasizes research and analysis, creative development and the relationship of all media to PR in both public and private sectors.

The hands-on curriculum reflects the importance of strategic critical thinking, research for understanding target audiences, writing, design expertise and creativity. Students create and execute a PR campaign in a senior-level capstone course that serves a client organization in the community. Demand for PR interns is high, and qualified students may elect to participate in the internship program to acquire professional experience in South Florida and other regions. The program has ties to the Public Relations Society of America and maintains a Public Relations Student Society of America chapter.

Curriculum Requirements

Required Courses
STC 116Principles of Public Relations3
STC 201Public Relations Strategy Development3
Select 9 credit hours from the list below with the approval of an Public Relations faculty advisor 19
Graphic Design for Strategic Communication
Statistical Reasoning for Strategic Communication
Advanced Graphic Design for Public Relations
Writing for Public Relations
Public Relations Research
Ethics in Strategic Communication
Travel and Tourism
Social Media Messaging and Strategies
Public Relations Message Development and Execution
International and Cross-cultural Advertising
Public Relations Internship
Public Opinion and Mass Communication
Crisis Communication and Management
Media Relations
Sports, Publicity, and Promotions
Public Relations Management
Corporate Communication and Public Relations
International Public Relations
Special Topics in Public Relations
Total Credit Hours15