Master of Science in Marketing

Program Overview

The field of marketing is constantly evolving, with new technologies and consumer behaviors shaping how companies reach and engage with their audiences. The Master of Science in Marketing program at Miami Herbert Business School aims to prepare students for leadership roles in the industry by providing them with a deep understanding of the latest marketing strategies and tools and the skills to analyze and make data-driven decisions.

The Master of Science in Marketing program at Miami Herbert Business School will blend theoretical and practical training, and with its focus on data-driven decision-making, will give graduates a competitive edge in the job market.

Further, a project-based class that is designed by the marketing department faculty in collaboration with Fortune 500 companies on our Marketing Advisory Board will allow students to apply what they've learned in real-world settings and provide employment opportunities at companies such as Meta, Bacardi, Microsoft, and Starbucks.

Admission Requirements

The following is a list of the required conditions as well as the required documents for your application.

• Completed application for admission submitted through Miami Herbert Business School application portal.
• A baccalaureate degree from a regionally accredited institution.
  • Official academic transcripts from all previously attended post-secondary institutions must be submitted directly to the application portal.
  • International applicants must have their educational credentials from institutions outside of the United States verified by an approved international credentialing evaluation service such as World Education Services to confirm degree equivalency and GPA calculation.
• A current resume outlining your professional and academic achievements is required.
• Personal statement (up to 600 words) and a short-essay response to the program-related question in the application portal.
• At least one letter is required. Up to three may be submitted.  
• GMAT/GRE score report – A valid test score (less than 5 years old) is optional. 
  • GMAT Institution Code: 7NV-S1-96 (or the locator code specific to your program of interest)
  • GRE Institution Code: 5815
• Duolingo English Test (DET), IELTS and TOEFL score report – A valid score (less than 2 years old) is required as proof of English proficiency for international applicants who did not receive a degree in the United States or a foreign country where English is the primary language. The following minimum score is required for admission to a graduate business degree program.
  • TOEFL – 94 or above; Institution code: 5815
  • IELTS – 7.0 or above; Institution code: 4861
  • DET – 125 or above 

If you do not yet have a GMAT or GRE test score and/or a TOEFL or IELTS score (international candidates only), you may complete and submit your application prior to taking the exam by indicating your approximate date within the Standardized Tests tab in the Academic History section. Select “Add Test Score” by the relevant test, then indicate that you have not yet taken the exam and add your estimated test date in the section provided.

We encourage candidates to upload unofficial transcripts and test scores with their application in order to expedite the review of their file while official documents are processed.

QUESTIONS?

Connect with Miami Herbert Business School’s graduate enrollment advisors at (305) 284-2510, by email at mba@miami.edu, or visit the Miami Herbert Business School website.

Curriculum Requirements (Regular & Professional Track)

Students will take 9 required courses (18 credits) and up to 12 credits of electives to enhance the development of a specific skill (total 30 credits). The proposed plan of study is below. Exceptions can be made for courses offered across the university but must be approved by the Academic Program Director.

Master of Science in Marketing

Master of Science in Marketing with Concentration in Marketing Analytics 

Master of Science in Marketing with Concentration in Digital Innovation and Market Development

Plan of Study (Regular Track)

Plan of Study (Professional Track)

Program Mission and Goals

The Master of Science in Marketing program is designed to prepare students for leadership roles in the field of marketing by providing a comprehensive understanding of contemporary strategies, analytical methodologies, and decision-making tools. The curriculum integrates theoretical foundations with applied learning and places particular emphasis on data-driven approaches and digital marketing capabilities, thereby equipping graduates with a strong competitive advantage in the marketplace.

Students may pursue one of two concentrations: Marketing Analytics or Digital Innovation and Market Development. Each concentration is structured to ensure that students acquire specialized expertise and remain informed about current developments within their chosen area of study.

Student Learning Outcomes

1. Students will apply marketing knowledge to demonstrate a comprehensive understanding of contemporary marketing theories, strategies, and practices.
2. Students will collect, analyze, and interpret quantitative and qualitative data to make evidence-based marketing decisions.
3. Students will employ current digital platforms, analytics software, and marketing technologies to design, execute, and evaluate marketing initiatives.
4. Students will develop innovative solutions to formulate creative and effective marketing strategies that respond to dynamic consumer behavior and evolving market environments.
5. Students will present marketing analyses and strategic recommendations clearly and persuasively in both written and oral formats.
6. Marketing Analytics concentration: Students will apply advanced statistical, econometric, and data visualization techniques to solve marketing problems.
7. Digital Innovation and Market Development Concentration: Students will design and implement digital strategies that foster market growth and brand innovation.