Overview
Students minoring in strategic social media communication gain a comprehensive foundation in the principles and practices of social media strategy development and evaluation. They can choose from a range of social media electives to build a broad understanding of key elements in social media strategies and campaign management.
Curriculum Requirements
| Code | Title | Credit Hours |
|---|---|---|
| Core Courses | ||
| STC 234 | Social Media Messaging and Strategies | 3 |
| Electives | ||
| Choose four of the following: | 12 | |
| Social Media Content Creation | ||
| Artificial Intelligence for Advertising | ||
| Where AI Meets PR | ||
| Social Media Internships | ||
| Social Media Influencers | ||
| Social Media Analytics | ||
| Social Media Strategy, Analytics and Paid Campaigns | ||
| Podcast Storytelling | ||
| Creative Smartphone Photo Illustration | ||
| Brand Story Telling | ||
| Digital Media Metrics | ||
Other courses as approved by a faculty advisor in STC | ||
| Total Credit Hours | 15 | |
