B.M. in Modern Artist Development and Entrepreneurship

Overview

The MADE major is a performance degree open to any instrument or principal. The course content focuses on developing skills supporting marketing, promotion, and personal branding in modern contexts. The degree plan has multiple pathways that allow students the freedom and flexibility to focus on their preferred areas of emphasis, with outcomes that lead toward a viable career of their own choosing. 

The MADE major fulfills the Arts and Humanities area of knowledge requirement.

Curriculum Requirements

MADE Major with a Music Industry Minor

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 EMC core courses require a grade of “C” or higher.  Lessons require a grade of "B-" or higher

Advanced Writing and Communication Skills

Courses

All students are required to successfully complete 3 Advanced Writing and Communication Skills (AWC) courses. Student degree requirements will include courses that meet the desired communication outcomes in evaluated and revised writing, speaking, stage presence, and audience engagement.

All music students will successfully complete:

• MCY 141 Musical Trends and Traditions, which will include substantial evaluated and revised writing components.
• MDE 445 Senior Project/Portfolio this course is the capstone for both the CAM and MADE programs.  Students will develop and compile a portfolio of creative works that showcase their individual artistry, including but not limited to recordings, videos, songs, scores, and/or other applicable media elements.  Students will also be required to organize a public performance/showcase their works. Requisite: MADE Major or CAM Minor  
• COS 333 Business Communication or ENG 200+ course (recommended courses ENG 230 or ENG 331)

Assessment

There will be at least 2 specific assessments in each Advanced Communication Skills course for communications or writing equivalent to 4000 words, evaluated and revised.

Plan of Study with Music Industry Minor

Mission

The Bachelor of Music in Modern Artist Development and Entrepreneurship is a professional degree program designed to provide the highest level of preparation for qualified performers and creatives to thrive in all aspects of the contemporary music industry.

Educational Objectives

Upon graduation, students will have:

• A highly competitive skill set in musicianship, artistry, and entrepreneurship, including performing, writing, arranging/orchestration, recording, musical direction, marketing and promotion, copyright management and administration, as well as the ability to write basic agreements and licenses;
• A diverse and applied understanding of the music industry;
• The ability to create and execute a sound business plan, as well as a portfolio/EPK that best showcases their brand identity.

Student Learning Outcomes

• Students will demonstrate their comprehensive skill sets in musicianship through their student portfolio artifacts such as digital albums, musical lead sheets, music videos both pre-produced and/or live performance, performance flyers/advertisements, professional social media pages and electronic press kits.
• Students will demonstrate a diverse and applied understanding of the music industry through supporting student portfolio artifacts that align with current music industry opportunities. These may include, but are not limited to, links to livestream performances, data from those performances (total viewership, post-performance engagement) and online musical connections and collaborations through their original music that should be accessible on all major streaming platforms.
• Students will demonstrate the ability to create and execute a sound business plan and prepare a portfolio/EPK through the MMI 445 course which is, generally, taken during the Spring semester of their Senior year. Plans will include artifacts in connection with the artist project. Headings will include an executive summary, customer segment, value proposition, communication channels, customer relations, cost structure, revenue streams, key partnerships, key resources, and key activities.